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In late 2008, listener Christina H (BA (hons) architecture and working on a BSc in Environmental Hazards And Disaster Management) emailed in to Wittertainment to say that she had swapped her usual mp3 songs for the Wittertainment podcast and discovered that the podcast actually made her run more enjoyable, as she was laughing and smiling throughout. She therefore recommended it to other joggers and runners, adding, "I suggest you have two hours of film reviews on Fridays, so the longer-distance runners have more to listen to." Simon Mayo described this as an "interesting idea", hinting perhaps that the suggestion was already under discussion; certainly, thirteen months later, Wittertainment did indeed expand to two hours.