10th anniversary of word Wittertainment

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Hard to believe that the word Wittertainment first entered the lexicon ten years ago on 2nd February 2007, with a short-lived appearance on Wikipedia. A brief (2-min) clip of Kermode and Mayo discussing the word and the Wikipedia page on the radio program in 2007 is available here.

As a rationale for recommending removal of the word from Wikipedia, a custodian there argued that “Wittertainment is not a word. I couldn’t find it on Google”. Actually, not found on Google is probably the best definition of a new word today.

Anyway, 10 years later, a Google search for “Wittertainment” produces almost 40 thousand results.

And Rocky Balboa was number 1 movie at the UK box office that week in 2007!