Cattle Prod Cinema
An expression coined by Mark's colleague Nigel Floyd to describe films where a loud "BANG!" is used to make the audience to jump (as though being poked with an electric cattle prod) from surprise at the loud noise, rather than being actually scared of the film itself. Examples of this technique are the Insidious and Paranormal Activity franchises.
For an more indepth article about the technique and the words of Dr K and Mr Floyd written by Bryan Loy check out this page Quiet, Quiet, Boo! A Study of Cattle Prod Cinema